My Journey
This Summer
Links
My Journey
This Summer
Links
Projects I’ve Worked On
Some highlights and projects that I have worked on over the past weeks at Rhino have ranged from artists including Van Halen, INXS, the Grateful Dead, Joy Division, and many more. I have created brand briefs reporting on the current state of play and audience segments for artists, pulling from internal WMG platforms like Opus and artist packs, and external platforms like Sodatone and Chartmetric. I pulled these audience segments to retain core fans and re-engage new audiences for INXS, James Taylor, Black Sabbath, and more.
My work has also ranged from selecting and submitting earworm ad requests for Rhino artists, to brainstorming ideas for artists like The Doors and David Lee Roth, to searching TikTok and social channels for all content related to artists like the Doobie Brothers, and so much more. Additionally, I supported the press team by researching influences for an Ian Curtis exhibition from Joy Division, searching the catalog for Rhino’s Album of the Day highlight albums, and packaging and shipping press mailouts.
Through all of this, I have been more exposed to the music here at Warner Music and truly felt the value of my experience, especially diving into the marketing world and focusing on optimizing and revitalizing catalogs through optimizations and creative strategy. I have truly learned so much through my work and will absolutely carry these skills forward to impact my future career.
My work has also ranged from selecting and submitting earworm ad requests for Rhino artists, to brainstorming ideas for artists like The Doors and David Lee Roth, to searching TikTok and social channels for all content related to artists like the Doobie Brothers, and so much more. Additionally, I supported the press team by researching influences for an Ian Curtis exhibition from Joy Division, searching the catalog for Rhino’s Album of the Day highlight albums, and packaging and shipping press mailouts.
Through all of this, I have been more exposed to the music here at Warner Music and truly felt the value of my experience, especially diving into the marketing world and focusing on optimizing and revitalizing catalogs through optimizations and creative strategy. I have truly learned so much through my work and will absolutely carry these skills forward to impact my future career.
Light My Fire
The Doors
One of the artists I’ve really had the chance to explore in these past few weeks is The Doors. Diving deep into what makes their music successful has completely turned me into a fan. Here at Rhino, I’ve been able to analyze their TikTok presence while also looking at further optimization for videos and live performances—covering everything from assessing social strategy to optimizing for streaming growth. The Doors have definitely been a foundational artist for my journey this summer, truly giving me an opportunity for a comprehensive look at all things marketing!
Starting at Rhino